Demand exceeding capacities, 2015 saw new record with 1.81 million passengers

Sea cruises are in sustained demand by German holidaymakers.  In 2015, a total of 1.81 million Germans spent their holidays aboard a cruise liner, corresponding to a growth of 2.3 percent (2014: 1.77 million guests). This is the result of the study "Der Hochsee-Kreuzfahrtenmarkt Deutschland 2015" (The German sea cruise market in 2015) conducted on behalf of CLIA Germany, the German branch of the Cruise Lines International Association (CLIA), and the German Travel Association (DRV). CLIA Germany and DRV presented the results of the study today at their joint press conference held on the occasion of the ITB in Berlin.

"Sea cruises are in sustained demand by German holidaymakers.  This clearly confirms that we are set on a good course and that the holidays we offer meet our customers' wishes," says Michael Ungerer, Chairman of CLIA Germany. "In 2015, 15.75 million overnight stays by German passengers on cruise liners were recorded. However, the demand even exceeded the shipping companies' current capacities. Therefore, we are confident that in 2016 additional capacities with a wide variety of new offerings will again boost passenger numbers."

"Cruises have become an elementary component of tourism over the past 20 years - not only in Germany," emphasizes DRV President Norbert Fiebig. "In many countries of the world, the cruise industry contributes to economic growth. It also creates and secures jobs all over the world. In Germany, cruises are an important pillar of travel agency sales: About 80 percent of cruises are still sold in travel agencies."

And Helge Grammerstorf, National Director of CLIA Germany adds: "Cruises remain a capacity driven market.  The number of German cruise passengers has almost tripled over the last ten years.  Due to the expected growth of the fleet, the number of passengers is going to surpass the two million mark this year.  One of the main reasons for their success is that cruises offer good value for money.  Hardly any other form of holiday can compete with the value for money offered by the wide variety of cruise routes, destinations and offerings on board", says Grammerstorf. This is along the lines of a current survey carried out by the United Nations World Tourism Organization (UNWTO): From 2004 to 2014, cruises have gained worldwide popularity growing 23 percent faster than vacations on the mainland. 

Three out of four Germans prefer European shipping routes (76.2 %): Last year, one third of German passengers travelled in Northern Europe, to the British Isles and through the Baltic Sea (33.6 %) As one of the most popular destinations,  the Mediterranean accounted for 31.2 percent of German cruise passengers in 2015. As for travel routes, the trend is towards more variety: More and more passengers visit destinations on the Atlantic coast or the Canary Islands (11.4 %) as well as North America and the Caribbean (11.3 %).

In 2015, The German sea cruise market generated total sales revenues of 2.87 billion euros, corresponding to an increase of 5.7 percent compared with  2014 (2.71 billion euros). In 2015, the average travel price increased by 3.3 percent to 1,580 euros compared with the previous year (2014: 1,530 euros). The average daily rate of a sea cruise rose by 4.9 percent to 181.86 euros ( 2014: 173 euros, 2013: 171 euros). The average duration of journey fell slightly from 8.83 nights in 2014 to 8.69 nights last year.

At the end of 2015, 296 ships with a total of 456,185 beds operated on the German market (2014: 448,729; 2013: 434,650). The growth by 7,456 beds was slower than in previous years.  In 2016, ten new ships with an additional 27,600 beds will worldwide be going into service, two of which with a total of 5,750 beds are being built for the German-speaking market.

A total of 27 sea cruise operators participated in the survey carried out by Business Research and Economic Advisors (BREA) on behalf of CLIA Germany. The study by Cruise Line International Association (CLIA Germany) and DRV can be obtained at a price of 95 euros (plus VAT and shipping expenses) from Opens window for sending emailoffice​[at]​clia-germany.de.