With its new format and modern layout featuring a clear graphic design, the DRV's brochure "Zahlen und Fakten zum deutschen Reisemarkt" (Facts and figures about the German travel market) including key figures of the year 2015 was presented at the world's biggest tourism trade fair ITB Berlin. The important reference brochure serves to inform representatives from industry and politics and the media about the high significance of tourism as an economic factor in Germany, illustrating the development of travel agencies and tour operators over the last year (to be downloaded from www.drv.de/fachthemen/statistik-und-marktforschung/fakten-und-zahlen-zum-reisemarkt
)In 2015, tour operators as well as travel agencies were again able to increase their sales revenues: Tour operators generated total sales of 27.3 billion euros, while sales of travel agencies amounted to 23.7 billion euros. The brochure also gives an overview of the favourite destinations of international tourists: France again ranks first, followed by the US in second place and Spain ranking third. At home, the most popular destinations were Bavaria, Mecklenburg-Vorpommern and Lower Saxony. Spain was again at the top of foreign destinations, with Italy and Turkey following in second and third place.
On the whole, the Germans went on 69.1 million holiday trips of at least five days, some 70 percent of them to foreign destinations and around one third to destinations in Germany. When it comes to vacations, the Germans tend to spend their money generously as the figures on foreign travel expenses show: In 2015, more than 71 billion euros were spent on this.
For the second year in a row, the number of travel agencies increased to now 9,880. In Germany, the average density of high-street travel agencies - i.e. the number of travel agencies per 100,000 inhabitants - is 11.2. The highest density shows again Saxony while the lowest is recorded in Schleswig-Holstein. Most travel agencies were opened in the new federal states of Brandenburg, Thuringia, Saxony and Saxony-Anhalt. It comes as no surprise that the following cities rank at the top as regards the number of travel agencies: Berlin, Hamburg and Munich, followed by Cologne.
In addition to these high-street travel agencies there are 400 agencies that sell their travel offerings exclusively on the internet and via call centres; this is a marked increase by more than 100 compared with 2014. Affiliation of high-street travel agencies to a chain, a franchise system or a cooperation is, seen in the long term, becoming more and more important. Only 620 agencies do not belong to any chain, cooperation or other association. Meanwhile the proportion of so-called system-bound sales is more than 93 percent. In 2004, this rate was only 78 percent.
The DRV brochure also provides information about the tourists' favourite means of transport and the development of rail, bus and air transport and the booming cruise market. It also takes a closer look at the business travel market including the most important German and international congress destinations.
The DRV brochure "Zahlen und Fakten zum deutschen Reisemarkt 2015" is available in German language for free download on the DRV website under Statistics and Market Research.