THE VOICE OF THE TRAVEL INDUSTRY
THE VOICE OF THE TRAVEL INDUSTRY

Certification project for sustainable development in the Andes

This convinced the jury of the EcoTrophea: with the setting up of the TourCert Andina Network, the tourism value chain in the Andean countries Peru, Ecuador, Colombia and Bolivia is to be oriented in a sustainable manner. The winning project TourCert Andina, which is presented this year with the sustainability award EcoTrophea of the German Travel Association (DRV), takes care of the protection of the environment and nature in the Andean countries, focuses on the economic development of the regions and proves its social responsibility for the people on site. The goal of the project is to transfer the known and renowned TourCert system from Europe to Latin American countries.

Within the framework of the certification project, a strategic network is created with the support of local partners. Following the development of the latter – amongst others with a tourism consulting company and an environmental association – sustainable travel offers are supported. The focus is placed on offers for nature and eco-tourism or adventure tourism in respect of which both the diverse flora and fauna and the cultural history of the countries are to be included.

By means of workshops conducted by TourCert experts from Germany, the future coaches are trained to support the companies on site in their sustainable further development within the framework of the certification. Moreover, experts are trained who then carry out the on-site audit as an essential quality feature of the TourCert certification and report to the Certification Council. TourCert is a non-profit making society for certification in tourism which grants the TourCert certificate for CSR. More information under: www.tourcert.org/tourcert-projekte/tourcert-andina.

2016 is a very special year for the presentation of the DRV sustainability award: “We present the EcoTrophea Award already for the 30th time and draw attention to initiatives and projects in the travel industry which make an effective contribution towards the protection of the environment and nature in destination countries or which commit themselves to social interests on site,” stressed DRV President Norbert Fiebig. More information on the EcoTrophea under www.ecotrophea.de.

At the award ceremony during the DRV annual meeting, the EcoTrophea Sculpture was presented with a new splendour. In the 30th year of its existence it has been redesigned within the framework of a student contest at the Burg Giebichenstein Kunsthochschule Halle. It is made of white porcelain with a cotton cord formed into a knot as a crowning tip; it can symbolise both a lighthouse for so-called lighthouse projects or can be understood as a message in a bottle which carries good news around the world.

The decision about the winner of the EcoTrophea 2016 was made by the DRV jury including the following six industry experts: Angela Bürvenich (Bayerisches Pilgerbüro), Friederike Grupp (Thomas Cook Touristik), Jan-Ole Jacobs (Deutsche Lufthansa), Prof. Dr. Edgar Kreilkamp (Leuphana Universität Lüneburg), Walter Krombach (Willy Scharnow-Stiftung für Touristik), Prof. Dr. Wolfgang Strasdas (Hochschule für nachhaltige Entwicklung Eberswalde).